BUS 150 INTRODUCTION TO MARKETING
Study and analysis of the elements of marketing and marketing strategy, stressing product development policies, pricing strategies, promotion and distribution. Market structures, the role of middlemen and marketing information systems will be discussed. An American Indian Entrepreneurs curriculum and video series will be used to give a tribal insight into business principles. Research of specific topics will be stressed.
Prerequisite
ACT/ACCUPLACER Placement-Reading Score of 61+ or Instructor’s approval
Offered
Spring Even Years